Course curriculum

  • 1

    FBSC - GETTING STARTED

    • FBSC – Who am I?

    • FBSC – Your online success and progress journal

    • FBSC – The Facebook group

    • FBSC – Vision and Goal Setting

    • FBSC – What is marketing?

    • FBSC – Why Facebook?
  • 2

    FBSC – Your brand

    • FBSC – Your brand personality

    • FBSC – Example of a brand

    • FBSC – Your personal brand

  • 3

    FBSC – Targeting

    • FBSC – Attracting your target customer

    • FBSC – Who is your target market?

    • FBSC – Knowing your target market

    • FBSC – Getting super specific

    • FBSC – How to target mums on Facebook
  • 4

    FBSC – Writing ads

    • FBSC – Your message

    • FBSC – Letter to cousin Jenny

    • FBSC – Getting super specific with who you are talking to

    • FBSC – Rambling about your message and wording

    • FBSC – Small town targeting
  • 5

    FBSC – Your offer

    • FBSC – Your irresistible offer

    • FBSC – How to use a pinned post to get new customers
  • 6

    FBSC – Your image

    • FBSC – Your image

    • FBSC – How to use Facebook stock photos
  • 7

    FBSC – Marketing Strategy

    • FBSC – Marketing Strategy

    • FBSC – Posting strategy

    • FBSC – Facebook page insights

    • FBSC – Search for engaging content and videos
  • 8

    FBSC – Customer Experience

    • FBSC – Creating raving fans for your business
  • 9

    FBSC – Sales

    • FBSC – Converting enquiries into sales

    • FBSC – Price presentation

    • FBSC – How to use saved replies

    • FBSC – How to create Paypal buttons

  • 10

    FBSC – Advertising

    • FBSC – Successful advertising

    • FBSC – How to boost a Facebook post

    • FBSC – How to delete or edit a boost

    • FBSC – Dark posts and power editor

    • FBSC – How to edit ads in power editor

    • FBSC – Re-targeting and conversion pixels

    • FBSC – Facebook re-targeting pixel setup
  • 11

    FBSC – Email marketing

    • FBSC – Email automation
  • 12

    FBSC – Landing pages

    • FBSC – Landing pages and lead generation

    • FBSC – Using Unbounce to generate leads
  • 13

    BONUS TRAININGS

    • Create an Instagram Post